Home 
 1. Areas Of Concern 
 Catalog 
 Packaging  
 Store 
 2. Objectives 
 Catalog 
 Packaging 
 Store 
 3. Recommendations 
 Blocks of Text 
 Fixed Font Size 
 Packaging 
 Photography 
 Product Differentiation 
 Search 
 Store 
 4. Performance 
 First Contact 
 Research 
 Signed Contract 
 Benchmark 
 Benchmark 
 Completion 
 Total 
 5. Benefits 
3. Recommendations
Blocks of Text Fixed Font Size Packaging Photography Product Differentiation Search Store
The information in this section might include, but not be limited to:
  • "Quick Wins" which could be accomplished quickly, and make a huge impact, with little investment.
  • Specific tasks to accomplish Objectives
Blocks of Text
  • Draw users into the text with short paragraphs, and plenty of white space.
Fixed Font Size
  • Respect the user's preferences and let them resize text as needed. Also, specify font sizes in relative terms -- not as an absolute number of pixels.
Packaging
  • There is a logo on your site, but having it stretched out for different screen resolutions is something which is easily fixed. Different sizes could be created, or maybe it's your desire to have a new identity created.
  • Coming up with a consistent look and feel for your site. The pages that feature profiles of fellow craft people, are different color, but why?
Photography
One of the simplest ways to improve product pages is to show better photographs. This may or may not be something you have control over.
  • Standard sizing of photographs will make placing content on the site less problematic, and allow you to take better advantage of templates, which speed up site development.
  • Several additional photos that show different angles and close-up details. Link to photos that are as close to full-screen enlargements as possible.
Product Differentiation
  • Make the differences blatantly obvious on your site.
Search
  • Even the basics could be done for minimal expense. For example, meaningful page titles that actually explain the page's content.
Store
  • Instead of saying "Boutique" customers should be able to quickly decide what it is they're looking for with categories such as "Body Care" and "Jewelry". As there is no reason why jewelry would NOT be sold in a boutique. This proves to be a better shopping experience.
  • The links for sign-in and registering (or account info) are on opposite sides of the screen. These could be placed into one area. But the question should be posed, are they really needed at all? UPS and Google already provide methods for customers to check status of their orders.
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