This section shows how Compugasm plans to implement each Area Of Concern,
using screenshots from more established websites, which are similar to yours. Do
you want new customers, or lower advertising costs? Objectives are narrow,
precise, tangible, concrete and can be validated. Your objectives should drive the
content and the design. For example:
- Goal: I want my website to earn $6000 a year.
- Objectives: I will work towards making $5000 a year by creating a marketing
plan.
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- Consistency: As you travel from blog, to store, to site, the theme remains the same.
Uniformity of the photographs, standard sizes for logos, position of the "Add to Cart" buttons.
- Faster Information: Here, you can see that items that are in a Boutique are also for sale on
the Avaluxe site. But more importantly, categories make sense.
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Here is an example from another home-made craft site for perfume. This website, http://www.ava-
luxe.com/ has similar elements to yours Here is a breakdown of how this site accomplishes the
objectives you should be trying to attain.
- New customers: Avaluxe gains new customers by winning their trust, and confidence.
Customers sense considerable effort was spent in presenting the unique gifts in the best
possible way. Therefore, if Avaluxe cares deeply about their reputation, then by extension they
care about the customer.
- Better customer service: All customer issues are resolved on one screen, accessible from
the main navigation. This single customer service page contains all the information needed to
resolve issues. There are no accounts, logins, forms, or tracking numbers required.
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- More sales: Customers are buying the "whole package" of confidence and customized gifts
not found elsewhere. With customers won over, Avaluxe is able to charge a premium for their
home-made products, and gives direct access from the home page.
- Lower advertising costs: Nowhere on the site is an "email to friend" link because it isn't
convenient for the customer. Avaluxe knows that having a "wow" factor, makes the site more
likely to spread by word of mouth. Therefore, they spend less money on paid advertisements
which aren't as effective.
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1. Areas Of Concern
