The ideas I have highlighted here have one thing in common: they add value to your
site by enhancing its value for customers. Customers want you to get back to
basics and invest in the simple things that really matter to them. Do the basics, and
do them well. Here are sites I've taken screenshots from, that accomplishes what
you should be trying to attain:
Ava Luxe is a one-woman operation. She sells hand made perfumes, soaps, and
jewelry, for men and women. This website has features that are relevant to your
business. |
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As you travel from blog, to store, to site, the theme remains the same. Uniformity of the
photographs, standard sizes for logos, position of the "Add to Cart" buttons.
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In order to determine the best overall value, the Developer will make a series of paired comparisons
among acceptable offers. (e.g., if you'd like business cards, the Developer will act as your Project
Manager shopping for prices of suitable companies) If, in any paired comparison, the Contractor
with the higher expected value also has the lower price, then the Project Manager will consider that
Contractor to represent the better overall value, and submit the bid for consideration by the Client. |
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- More sales: Customers are buying the "whole package" of confidence and customized gifts
not found elsewhere. With customers won over, Avaluxe is able to charge a premium for their
home-made products, and gives direct access from the home page.
- Lower advertising costs: Nowhere on the site is an "email to friend" link because it isn't
convenient for the customer. Avaluxe knows that having a "wow" factor, makes the site more
likely to spread by word of mouth. Therefore, they spend less money on paid advertisements
which aren't as effective.
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1. Business Objectives
