2. Recommendations
Additional Skills Blog Hosting Service Maintenance Photography SEO
This section covers each Area Of Concern, using screenshots from more established websites, which are similar to yours. The information in this section might include, but not be limited to:
  • "Quick Wins" which could be accomplished quickly, and make a huge impact, with little investment.
  • Specific tasks to accomplish Objectives
2.1 Additional Skills
The client is free to get services independently, or Compugasm will perform this service silently. Any skills not provided "in-house" will be fully disclosed. You expressed Copywriting as an additional skill. The contact to perform this service will be disclosed if/when appropriate.
2.2 Blog
Could easily do the "About" and "History" pages you're requesting. But what about for the administrator or site owner that needs to maintain it? What would make it perfect for them?
  • Would not be dependent on where it’s hosted, nor would it be dependent on a certain web designer to be able to easily add or change content.
  • Accessible by the site owner - From any computer in the world, to add and edit content as they wish without having to own expensive software, or have a computer science degree. This also lowers the cost of Maintenance Agreements.
  • Able grow with a business - Incorporate things later that may not be needed in the beginning, like a shopping cart, a forum, live chat, contact forms, surveys, audio, video, or anything else the site owner may desire.
  • Built with search engines in mind - Every time a new page is added, a unique page specific title tag would be automatically generated. The description tag too, would automatically come from the first 150 characters of text on the new content page.
  • An RSS Feed notifies subscribers that your site has updated.
  • A site map is generated and zipped, then notifies Google to come an index your site, based off that map. Additionally, dozens of news services too, could be automatically notified new content had been added to the website so that they could come visit and index it immediately.
  • Use Cascading Style Sheets allows for easy design changes, done literally within seconds.
  • Runs on Free software, and supported by a community of thousands of designers and developers.
Blogs are how you make the perfect website! While all these things might take place individually with the proper systems in place and a lot of effort, there really hasn't been an all-in- one solution that could please nearly everyone. It's not hype. In fact, it's why blogs are so popular. Until now, this wish list of things that a perfect website should have wasn't realistic, until blogs came along.
Blogs are like having a free CMS (content management system), used to present the content. They can be tweaked with plug-ins, to do just about anything.
2.2.1 The Calendar is the Only Navigation
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Example Calendar
WordPress blogs have a calendar feature. A timeline is rarely the best way to find information. However, the Client requested the use of the category feature, and that is a good idea. Ten to twenty categories are appropriate.
2.3 Hosting Service
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Hosting is cheap.
2.3.1 Domain Name Registration
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Basic Hosting Account
Comes with the hosting package. For privacy reasons and cost control measures, It is recommended that the Client contact HostMySite directly to set up the basic package, and secure the domain name. Once this is done, Client can forward the Developer the login information, without risking sensitive information.
2.3.2 Email Accounts
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HostMySite provides Outlook style email with every account.
2.3.3 Server Log Files and Analysis
graphicHostMySite provides graphical, Web-based server logs with every account.
2.4 Maintenance
The Developer offers two kinds of maintenance agreements.
  • The Client pays a fixed monthly rate for such things as changing prices to eCommerce items, adding additional inventory, making moderate graphic changes, and coordinating with the Host Provider.
  • The customer pays on an 'as needed' hourly basis $30hr.
2.5 Photography
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Avaluxe
One of the simplest ways to improve product pages is to show better photographs. Having several additional photos that show different angles and close-up details. This may or may not be something you have control over. But high quality photographs are essential to convey the value in products. Having these photos in a standard size train customers to focus their attention to areas of the screen where you want it.
2.6 SEO
2.6.1 Search
Each PDF document could be it's own post, with appropriate keywords. Blogs have a search feature, but as far as I know they don't search documents. It might be worth it to strip out the text, and simply provide a DOWNLOAD PDF link to your documents. Each post should have keywords and a summary written. True, this isn't as automatic as I'm sure the Client would wish, but most searching solutions require you to create keywords anyway. So, a blog is still the best choice.