2. Recommendations
Basket Blocks of Text Blog Branding Colors Excel Spreadsheets HEREND International Shipping Pages For Categories Photography Remove Shipping Weights Security Warnings Wording Of Fields
This section covers each Area Of Concern, using screenshots from more established websites, which are similar to yours. The information in this section might include, but not be limited to:
  • "Quick Wins" which could be accomplished quickly, and make a huge impact, with little investment.
  • Specific tasks to accomplish Objectives
Basket
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MIVA Store
This should be pretty simple to just activate. My guess, is that the template code to display it is messed up.
Blocks of Text
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Avaluxe
With very small fonts, draw users into the text with short paragraphs, and plenty of white space.
Blog
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The Blog of Avaluxe
Blogs are so easy, literally a caveman can do it. What Avaluxe does with her blog, is use it to make new product announcements and newsletters. This is far easier than making custom pages within the shopping cart software to feature new items.
As you see here, Avaluxe customers leave favorable comments about her products, or ask questions directly related to her newest offerings. Comments could be disabled, or held for review before being published. Additionally, spam postings are automatically deleted so minimal undesired conversations will clutter up your blog.
Branding
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    This is one of the hardest things to someone to do with their website, when their not intersted. However, in our conversation about what websites you visit to make online purchases, stores like yours didn't come up. They were nice sites and major retailers. They obviously spent some effort to make the best presentation of their products as possible.
Colors
Previously this was being worked on by another developer, and possibly incomplete. Each item should be checked to make sure that the colors have been entered, or the code is working properly.
Excel Spreadsheets
We should find ways to make your daily tasks as easy as possible. Excel is not the best place to store and maintain HTML code. The shopping cart should have all the code, and the spreadsheet should have only numbers. Text descriptions are acceptable, but not HTML code.
Data Container
A B C
1Item Price Description
25134-45 $100.00 This item comes all the ....
HEREND
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MIVA Store
One solution might be to create a second store, that is not available to the public. Once the item is available for the customer to receive, this second store is for the Merchant to perform a second transaction on behalf of the customer.
NOTE: This will mean updating prices in two different stores. Other solutions will be looked into.
International Shipping
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DHL Shipping?
Solution unknown. Maybe it's a something you have to pay extra for? It doesn't come with the standard installation.
Pages For Categories
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MIVA Store
Creating a new page for each category should be the solution. For example, a page of New Items or On Sale. This is a little tedious, as it needs to be regularly updated.
Photography
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Avaluxe
One of the simplest ways to improve product pages is to show better photographs. Having several additional photos that show different angles and close-up details. This may or may not be something you have control over. But high quality photographs are essential to making people feel good about buying online, and convey the value in the product their buying. Having these photos in a standard size train customers to focus their attention to areas of the screen where you want it.
Remove Shipping Weights
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MIVA Store
This simply could not be turned off.
Security Warnings
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Browser Window
  • Place the image in the secure domain
  • Or, modify the template to NOT include the header image at all.
Wording Of Fields
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As you can see, the wording is controlled by HTML code, and not by properties of MIVA shopping cart. Therefore, you should be able to name it anything you want. It is suspected that the templates are so complicated, that finding where this wording needs to be changed, is very hard to find.