Personal stories and testimonials on your dog breeds will be critical in convincing people to buy. Blogs are great for this, and Blogs are so easy, literally a caveman can do it. In addition, some Clients desire to independently edit or update their Web pages after completion of the site as a way to control costs, and avoid the expense of a Maintenance Agreement. For example, here is the blog of Avaluxe, a home based craft website.

What Avaluxe does with her blog, is use it to make new product announcements and newsletters. With the blog based templates, it will lower your future development costs.

As you see here, Avaluxe customers leave favorable comments about her products, or ask questions directly related to her newest offerings. Comments could be disabled, or held for review before being published. Additionally, spam postings are automatically deleted so minimal undesired conversations will clutter up your blog.

Comes with the hosting package. For privacy reasons and cost control measures, It is recommended that the Client contact HostMySite directly to set up the basic package, and secure the domain name. Once this is done, Client can forward the Developer the login information, without risking sensitive information.

Email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your site. The newsletter is the perfect website companion because it answers a different user need: newsletters keep customers informed and in touch with the company.

Newsletters require little technology. I discuss how to work more efficiently when writing blogs, newsletter, etc... on my blog. Blogs are great for this. If you do have a newsletter, then improving it, will likely make it several times more valuable.

One of the simplest ways to improve product pages is to show better photographs. Having several additional photos that show different angles and close-up details. This may or may not be something you have control over. But high quality photographs are essential to making people feel good about buying online, and convey the value in the product their buying. Having these photos in a standard size train customers to focus their attention to areas of the screen where you want it.

Even the basics could be done for minimal expense. For example, you have to write meaningful page titles that actually explain the page's content so that people will know what they'll get when they click on a search hit.

In addition to Copywriting, the KEYWORDS and DESCRIPTION tags on each page should be spell checked.