2. Stage One Task start
Flash Keywords Page Descriptions Blocks of Text ALT / TITLE Tags Multiple Languages
Task Information
Task Priority None
Start - Due Date 9/2/2007 - 10/3/2007
% Complete / Duration 0% of 65 Hour(s)
Resources
2.1 Flash Priority 1
This flash animation is decreasing your sites value. The flash animation should be removed completely, and replaced with a standard page.
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Although multimedia has its role on the Web, current Flash technology tends to discourage usability for three reasons:
  • People prefer predictable navigation and static menus.
  • By "skipping" the intro, you are basically saying "this isn't something you need to watch" So then, if they don't need to see it, why is it on your site?
  • It consumes resources that would be better spent enhancing a site's value.
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2.2 Keywords Priority 1
The keywords trimmed down to 10-15 per page. Too many keywords results in a penalty. Additionally, the keywords should be in the body of the page to be considered valuable to Google.
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Viewing the source reveals little content of value, but hundreds of keywords.
2.3 Page Descriptions Priority 2
Lets Google know what a whole page is about.
2.4 Blocks of Text Priority 3
Company Home page will be written out in text, so Google can read what the home page is about. A more consistent font size, and color, will be implemented.
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2.5 ALT / TITLE Tags Priority 4
Tells Google what images or links are, when the file name is obscure. For example, "99359.JPG" gives no indication on what the image is, until you look at it. ALT descriptions are how Google knows your image is a load pin.
2.6 Multiple Languages
This feature is no longer needed, as everyone will go to a single page and language.