• Information Architecture, Project Management, and Documentation

  • Skills aquired over time and work history. Download

  • Hands on experience building 50 commercial websites, web 2.0 applications, and personal sites.

  • Web 2.0 commercial and personal sites for over 50 large and small customers.

  • Software developer

  • Web software draws upon skills, themes, and topics, from many disciplines

  • business cards, letterheads, brochures, annual reports, and posters

  • All business types: letterheads, brochures, reports, posters and Business cards.

  • Illustrated drawings, comics, and sketches

  • Character Designs, Logos, Comics, vector images, Blog Themes, Illustrations

  • Jeff Knooren

  • Hey, want to see what I've done in the past? Peek at the RESUME.

.:|=[Case Study: Super Unit 5000]=|:.
  • Websites

  • About

  • Super Unit 5000 cat furniture is the Lego version of cat furniture. Units can be stood up and stacked together for climbing, or laid down for hiding spaces if you're cat is too old to jump. It's a series of tubes that are fitted together. This modular design makes your imagination, the only real limitation to what can be made from it. Light weight, easy to clean, compact storage, no complex assembly, and entertaining!

 

 

 

 

 

 

 

 

 

 

 

 

 

  • Cat Funiture

  • Wooden Dowl adds stability to unit

  • The doorway is wrapped in sisal rope, and glued firmly in place

  • The doorway has quite a few useful purposes

  • The doorway is used as a perch

  • Wooden Dowl adds stability to unit

  • Wooden Dowl adds stability to unit

  • Wooden Dowl adds stability to unit

.:|=[Flash Overview]=|:.
  • Project Challenges

  • The flash presentation to the right runs through the benefits and features of the Super Unit Product. Key marketing points were lightweight, no complex assembly required, easy to clean, visually appealing, and custom made to match your decor, and most importantly entertaining to humans!

  1. Website design - A visually appealing eCommerce site to sell custom made furniture. The MIVA storefront has been customized to match the theme of the website. Advanced features such as custom fields were also created.

  2. Product concept - Beyond just thinking of an idea, coming up with the concept means over-coming the objections and limitations of other products on the market. You have to come up with reasons why customers should buy from you, and not the competition.

  3. Testing - Cat furniture must be tested by cats. But also this involves how a person could damage or destroy the units, either by accident, or on purpose. Some interesting tests that were run include how much weight it took to crush the units from either a prone or upright position.

  4. Quality assurance / customer support - You want to make the best product possible, as this limits returns.

  5. Marketing and Media Buyer - Managing the pay per click ads that appear on Google, Yahoo and MSN. Perform routine Search Engine Optimization (SEO) work. Buy targeted banner advertising on TextLinkAds, Project Wonderful, and other Internet properties. Maintain and manage paid directory listings such as PriceGrabber.

  6. Manufacture / Assembly - A period of 2 months were spent researching the best ways to manufacture the units, and document production issues. Such as, how long it takes for glue to dry. Additionally supply issues were worked out, such as where to obtain raw materials, and how to deliver completed units to customers.

  • Selling Accessories

  • The MIVA eCommerce module needed to be configured so the customer could chooes a free gift during the checkout process.

  • Wooden Dowl adds stability to unit

  • Five bin circular carousel with pullout drawers. This is just kinda neat. Extra rope and small things can be placed in the drawers

  • Wooden Dowl adds stability to unit

  • They'll run themselves out of breath trying to chase the the spot wherever you shine it. You will have to literally hide the toy in a drawer to end playtime.

.:|=[Illustrated Marketing Campaign]=|:.
  • A comic strip should be marketing first. Todays comics could entertain, and sell at the same time. Where dull and dense is the standard of most promotional literature, use comics to convey it in a novel way.

  • Super Unit 5000: The Movie

  • A Sci-Fi/Adventure cartoon about the worlds first biological super computer. It is 24 seconds long, with a total running time of 3 minutes.

  • NOTE: This movie is still in progress.

  • Windows Instruction Manual

  • Super Unit 5000: The Website

  • A cartoon themed website giving cast overviews of all characters. Features hidden easter eggs to discover.

  • NOTE: This site is still in progress.

  • Super Unit 5000: The Comic

    Here you will find the archive of the comic series. Consisting of 100 strips Created as a clever way to market products using "soft sell" campaign.

  • Easter bunny

  • I've been thinkin about my doorbell. When you gonna ring it?

  • Christmas eCard

  • Kitty sniper

  • Lights out

  • Ninja Delivery

  • Easter bunny